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June 2015 News

New advertising campaign encourages families to eat together

  • Written by  Ian Anderson
Some of Toowoomba’s largest families at the “Come to the Table Together” launch Photo: Ian Anderson

A new city-wide media campaign to encourage families to eat together around the family table was launched by Family Week last month.

The official media launch of the “Come to the Table Together” campaign was attended by some of Toowoomba’s largest families. The breakfast was also the first ever function to be held at the new and beautifully renovated InBound Brasserie at the Toowoomba Railway Station.

Also in attendance was Mayor Paul Antonio, who spoke about his family life and stressed the importance of strong families.

“It is important that we recognise the vital role that families play within the community,’’ he said.

The “Come to the Table Together” campaign highlights the benefits of eating together around the family table. 

Family Week committee member Mary Wagner has always been a strong proponent of this.

“No matter how busy we became we made sure that we always sat down to have dinner together,” she said. “This helped to build a strong foundation for our family life where we could openly discuss things, enjoy a lively debate and have a good laugh.” 

The campaign is based on extensive research that has found eating together as a family can help boost vocabulary, encourage healthy eating habits and assist in reducing obesity rates in teens. It can also increase academic performance and has been known to lower high risk behaviours associated with teenagers.

The launch also featured the premier of a 30-second television commercial that will begin running on WIN Television this month. 

Family Week hope the commercial will inspire and encourage local families to make the effort of eating together on a regular basis.

For more, visit www.familyweek.com.au

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