The station, which has a clear vision to create a community of grace, hope and love, which extends outside the walls of the church in to broader community, could soon find itself crippled by growing financial strain.
“Voice FM has significantly grown in the past 12 months in terms of our audience and impact within the community. However, this growth has come at a cost and unfortunately the revenue that the station receives has not kept up with the station needs”, General Manager Damien Johnson said.
“Our vision is to create a ‘Church without walls’, one that engages with the broader community, and invites them to participate in discussions about faith, Jesus, life and God in a format that is committed to giving space for a diversity of viewpoints and opinions – that’s where love is fostered”, Mr Johnson said.
“And I believe we’re doing this. We get lots of positive feedback from people who are finding Voice FM’s approach refreshing, as we are shattering the divide between ‘sacred’ and ‘secular’, and making discussions about faith as much a normal part of life as talking about football”.
According to recent surveys, Voice FM presently has a weekly listening audience nearing 22,000 people.
“We are also contributing to the growing unity within the city as we seek to promote and support the ministries being run by other Churches.”
“However, the reality is to do this effectively requires financial backing. We presently have a monthly operating cost of close to twenty-five thousand dollars, which covers wages, utilities, marketing, licencing and other fees, but we are only receiving a regular income of approximately $13,000. This is largely through advertising, which makes up 76% of our regular revenue”.
Damien’s hope is that people will see Voice FM as a very effective missional organization within Toowoomba, and consider becoming either a financial member or a Voice Partner.
“This is a very dire season for the station, and if things don’t improve soon, we will be forced to cease operating in our current format”.